Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." Video has been watched 18MM+ times on YouTube.
Silver Pencil, The One Show (2015): Film – Long Form – Single
Bronze Pencil, The One Show (2015): Branded Entertainment – Long Form
Gold Clio Sports Award (2014): Film/Video
Bronze Clio Award (2014): Branded Entertainment
Gold Adweek Watch Award (2014): "Best Prank/Stunt Video"
Silver Adweek Watch Award (2014): "Best Overall Programming"
AICP Finalist "Humor" (2014)
Cannes Film Lions Shortlist – Branded Entertainment Internet Film (2014)
Official Honoree, Webby Awards – Online Video: Viral
ADWEEK Interview here.
Daily Breeze interview here.
One Show presentation video below...