Created iconic campaign for Pepsi MAX featuring NBA All-Star point guard Kyrie Irving in disguise as a 70 year-old street baller named "Uncle Drew." Episodes have been viewed more than 150MM+ times on YouTube and the characters were adapted into a feature film produced by Lionsgate and Temple Hill.
Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion (Branded Content – 2013)
Gold National ADDY Award (Digital Advertising – 2013)
Gold National ADDY Award (Uncle Drew, CH.3 – Digital Advertising – 2014)
Gold Adweek Watch Award (2014): "Best Sports Video" (Uncle Drew, Ch. 3)
One Show (2013): Branded Content Online Merit
One Show Interactive (2013): Long Form Online Film & Video Merit