We sent Indiana Pacers 7'2" Center Roy Hibbert to a real third grade class in Indianapolis to re-visit the dreams he had as a kid. The students had no idea that he was coming, but they did their best to help him fit in.
Spot ran digitally, as a TV :30 and in-arena during NBA All-Star Weekend.
Part of the larger NBA "Dream Big" campaign.
Winner, ANA Multicultural Marketing Award – African American (2014)