Created iconic campaign for Pepsi MAX featuring NBA All-Star point guard Kyrie Irving in disguise as a 70 year-old street baller named "Uncle Drew." Episodes have been viewed more than 150MM+ times on YouTube and the characters were adapted into a feature film produced by Lionsgate and Temple Hill.
Cannes Silver Entertainment Lion – feature film (2019)
Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion (Branded Content – 2013)
Gold National ADDY Award (Digital Advertising – 2013)
Gold National ADDY Award (Uncle Drew, CH.3 – Digital Advertising – 2014)
Gold Adweek Watch Award (2014): "Best Sports Video" (Uncle Drew, Ch. 3)
One Show (2013): Branded Content Online Merit
One Show Interactive (2013): Long Form Online Film & Video Merit
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." Video has been watched 18MM+ times on YouTube.
Silver Pencil, The One Show (2015): Film – Long Form – Single
Bronze Pencil, The One Show (2015): Branded Entertainment – Long Form
Gold Clio Sports Award (2014): Film/Video
Bronze Clio Award (2014): Branded Entertainment
Gold Adweek Watch Award (2014): "Best Prank/Stunt Video"
Silver Adweek Watch Award (2014): "Best Overall Programming"
AICP Finalist "Humor" (2014)
Cannes Film Lions Shortlist – Branded Entertainment Internet Film (2014)
Official Honoree, Webby Awards – Online Video: Viral
ADWEEK Interview here.
Daily Breeze interview here.
One Show presentation video below...
Created a TV spot for the fictional "Pepsi Perfect" product seen in the classic film Back to the Future: Part II. We worked with Pepsi to release a limited run of Pepsi Perfect on the date that Marty McFly travels to in the future: October 21, 2015 at 4:29pm. The Limited Edition bottles sold out in under 1 minute, the video was viewed over 1.8MM times and the campaign earned a staggering 3B+ media impressions.
Cannes Bronze Entertainment Lion (2016)
Created Pepsi's 2016 Super Bowl TV :30 featuring Janelle Monae dancing through 50 years of Pepsi history from the 1960s to present day.
Research shows that the majority of dads feel that the media does not give them enough recognition as caregivers. In 2014, our Dove Men "Calls for Dad" spot broke on The Today Show to kick off a week of Father's Day celebrations and sparked a wider discussion about the role of modern dads. The spot received incredible press coverage and over 17MM+ views on YouTube.
The spot was later cut into a TV :30 that ran during the 2015 Super Bowl and received over 3 billion media impressions. It was ranked #13 on the USA Today Super Bowl Ad Meter.
Bronze Clio Sports Award (2016): Integrated Campaign
Shortlist, Cannes Film Lion (2015) – Online Film
Silver National ADDY (2015)
Gold Regional (D15) ADDY (2015)
Gold LA ADDY (2015)
TV spot to help promote Pepsi’s partnership with the “Uncle Drew” feature film; we showcase how the character has been a Pepsi spokesman for over 40 years. Directed by Dave Green (Farm League).
Bronze Clio Entertainment – Theatrical Original Content (2018)
Wilson was looking to make a big splash for the launch of its new ProStaff RF97 tennis racket, so they asked us to bring some exciting film ideas that would stand out within the category. So we partnered with legendary music producer Money Mark to transform Roger Federer’s love and passion for the sport of tennis into music. Utilizing both the sounds of the game and a collection of electronic tones derived from the power and beauty of Roger’s swing, we recorded an original track, entitled “Play Your Heart Out,” in the breathtaking desert of Indio, CA (dir. Charlie McDowell).
The WNBA celebrates its 20th season with a nod to its legacy and a pledge to keep pushing forward. Sue Bird, Maya Moore, Sklyar Diggins, Brittney Griner and Candace Parker are putting in work.
Bronze Clio Sports Award (2016): TV Under :30
We sent Indiana Pacers 7'2" Center Roy Hibbert to a real third grade class in Indianapolis to re-visit the dreams he had as a kid. The students had no idea that he was coming, but they did their best to help him fit in.
Spot ran digitally, as a TV :30 and in-arena during NBA All-Star Weekend.
Part of the larger NBA "Dream Big" campaign.
Winner, ANA Multicultural Marketing Award – African American (2014)
TV spots that extended Dove Men+Care's "Man Manual" campaign into March Madness. Spots feature Dwyane Wade's tips for balancing work and family life.
TV campaign featuring athletes showing how they DO MORE: Carmelo Anthony (boxing), Kevin Durant (cycling), Alex Morgan (stand-up paddle boarding) and Lolo Jones (bobsledding).
The Dove Men+Care "Journey to Comfort" TV campaign spanned 3 years and featured spots with Magic Johnson, Shaquille O'Neal, Steve Nash, John Elway, Albert Puljos, Andy Pettitte, Joe Girardi, Tom Izzo, John Thompson III, Kirk Herbstreit, Davis Love III, Stewart Cink and Bobby Hurley. Each spot uncovered an anecdote that showed how this particular athlete became comfortable in his own skin.
Turned a tight budget into a beautiful TV :30 for the USA Basketball Youth Camp initiative. Spot ran through 2015 NCAA Men's Basketball Tournament and NBA Playoffs.
Extended cut featuring WNBA Star Tamika Catchings ran online.
Series of short films about people who found their perfect job on Monster.com.
Dewar's Guide to True Scotch includes eight short video chapters that highlight the craftsmanship and consumption of Dewar's signature blended Scotch Whiskey. The films were shot on the grounds of the Dewar's Aberfeldy Distillery in Aberfeldy, Scotland.
Monster.com asked us to create a billboard that showed how it was the best at matching skill sets to job openings, so we used the billboard to find a billboard painter. True Story.
Silver, National ADDY OOH (2005)
Wrote and directed (as part of Handsome Donkey) a 15-episode web comedy series for ABC/Disney that ran on Crackle and Hulu. It has been described as a game of "Would You Rather?" on crack.